Due to the fact that a website is used to share content with the online world or to get more clients in the event that you offer products and/or services, it is very important to know how it is doing. What you need for that is a comprehensive log of the visits to the website - how many new individuals have opened it, how many have returned, what web pages they've visited and so forth. It'll also be extremely helpful if you know how people discovered your website, specifically if you are running an advertising campaign, since you shall be able to see whether people have opened your Internet site directly or if they were referred by an online search engine or a portal where you advertise. This sort of information will help you boost the efficiency of the site and, if needed, adapt your marketing strategies if different parts of the site should be getting more visitors. Having thorough stats will give you a better perception of how your Internet site is doing and a better control over your online presence.