When you host a site on a server, it uses the server's shared IP - an exclusive number that's used to detect any kind of device connected to the Net. The domain name that you use for the site is for easy accessibility and convenience of the website visitors, but on a more basic level, their web browser connects to the IP address of the server. Since there're far more websites than IP addresses, shared hosting servers use the same IP for a variety of sites even in case they are owned by separate users. While this does not affect the website performance directly, having a dedicated IP can slightly enhance the loading speed of a certain website, providing it superior positions in search engine results. Such an IP is required for the setup of an SSL certificate as well, so when you would like to secure the payment or login details that your website visitors type in, you will need an IP along with the SSL.
Dedicated IP Address in Cloud Hosting
In case you host your websites on our innovative cloud platform and you have a cloud hosting plan, you're able to add a dedicated IP to your account at any moment and assign it to any domain or subdomain with only a couple of clicks. The aforementioned option is available in all of the data center facilities where we offer services - Chicago (US), London (UK) and Sydney (AU), so irrespective of your choice throughout the registration process, you can obtain a dedicated IP for your websites. You will be able to add / remove an IPas well as to keep track of the free and used ones at any moment. If any of the IPs that you acquire will be used for an SSL certificate, you can activate the automatic configuration feature in our SSL order wizard and our system will request and assign the IP before it sets up your certificate automatically. Our flexible platform will allow you to use a dedicated IP for various websites as well if it is not in use by an SSL.